KWSH Telepoll Donation sponsored by RedSun
KWSH is very grateful to RedSun Singapore Pte Ltd for sponsoring a radio telepoll donation programme on FM 958 in October 2014. Below is what Mr Steve Lim, Managing Director of RedSun, says about the donation drive.
Please share with us why you help KWSH in fundraising
“In the past, I had always thought that KWSH was a privately-run medical institution until I came to know from a newspaper advertisement in 2010 that it is a charity hospital with more than 100 years of history. At that time, I started having an inexplicable desire to help raise funds for the hospital. Hence, since 2011 I started co-organising the radio donation drive with KWSH and the recent one is the third such fund-raising activity.”
Are you satisfied with the results of this radio telepoll donation drive?
“I am satisfied to see such results (about S$200k raised) through lower advertising and production costs in the radio fundraising programme, as compared to higher costs through television. Moreover, many listenership had also been captured through such recent publicity. I believe that this will lead to more listeners making donations to KWSH in the future, and we should be able to raise even more in the radio telepoll fundraising next year!”
What drives your commitment to contribute to charity?
“I always feel that it is better to be more competitive in charity work, just like in business. Because it is the vulnerable and underprivileged ones who will benefit from the good we do. Every drop makes an ocean! Hence, I hope more businesses could set aside a little contribution for charity work and activities, so that the community can be more vibrant and filled with love and warmth. I hope more people would pay attention to the less fortunate ones and not ignore whatever small contribution each can make. If you have the ability, do contribute to the needy ones.”